Overestimation - or how to "crash" your marketing in the current context

Maximizing the sale price and overestimating the sale price are two radically different things.

In an extremely fragmented Parisian real estate market, many agents feel obliged to flatter their clients during estimates, putting in their heads a selling price that is far too uncorrelated with the market.

However, especially in the current context of market rationalization, there is no worse way to "crash" a marketing campaign.

Indeed, it is important to keep in mind that buyers are sensitive to new properties on the market. They have a good knowledge of prices. They are ready to pay a lot, even a lot of money for quality, but in no case at a price completely disconnected from the market.

Therefore, in order to maximize the selling price, it is essential to determine the right price, i.e. a price slightly above the market but which creates flow (calls, requests for information, visits and offers). This price is synonymous with effective and controlled marketing.

The teams of the Mobilis Group are there to determine this price and to set up for the marketing strategy which will allow you, undoubtedly, to maximize the selling price of your property.

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