LUXURY REAL ESTATE: RESILIENT IN THE FACE OF THE CRISIS

A difficult context impacting the real estate market  

- Rising interest rates

- Difficulty in accessing credit

- Inflation

- International crises

- Obligation of energy renovation

- Social tensions

- Generalized increase in property tax, charges and work costs

 

-> Lengthening of the marketing delays: from 3-4 weeks to 2 months for the badly "priceless" properties (according to the intrinsic qualities)

-> Hesitation and return to the sale of properties often at lower marketing prices (20% of accepted offers do not convert into a promise even though we do a substantial amount of due diligence work upstream, on the buyer's side). In other words, hesitation, fear and wait-and-see attitude.

-> General price decrease of about 10%, accentuated by inflation.  

 

We find ourselves in a situation where the estimate is the essential element of the good progress of the marketing.

 

But a market that is not set in stone  

- Constrained transactions (moving, divorce, death, debts)

- Cash purchases (no credit) - Lots of cash still available (//collection of Livret A & Life Insurance)

- Apartments property "priceless

- Real estate remains a safe haven and occupies a prominent place in the wealth of the French. It represents 68% of their net wealth. Paris is chosen to secure and diversify its assets.

And the ultra-luxury market is not in crisis

- Paris: a brand image that remains unaffected by crises

- Paris continues to appeal thanks to its heritage and culture. The demand does not weaken

- Sectors that are doing very well (luxury, energy, logistics)

- Continued scarcity of flawless properties: represent less than 5% of the market and very short marketing times.

- Paris is in 1st place among the most sought-after cities for UHNWIs ("Ultra High Net Worth Individuals").
These individuals have assets exceeding €27 million. A Parisian property with a view of a famous monument has become the ultimate quest of these buyers

- The fundamental criteria have become essential, as a prerequisite in luxury: location, building, exterior floor, unobstructed view, ceiling height

- Luxury real estate continues to rise and reach new heights

- Price perm2 over 30 000€ frequently exceeded

- Parisian real estate is not increasing. It is frozen.

 

Increase in sales price negotiation margins

- Sellers don't give in and downplay the price drop

- Buyers are overly anticipating price declines

 

-> There is a 5 to 10% time lag

-> The intermediary's primary role is to advise and educate in order to reconcile supply and demand

 

Energy renovation

- At the heart of the issues, especially for rental properties

- Marketing of F and G properties is difficult

 

Conclusion:

A market with opposing currents but which is generally oriented downwards. The market is not static and the role and quality of the intermediary becomes paramount.

You may be interested in these articles

By clicking "Accept", you agree to the storage of cookies on your device to improve site navigation, analyze site usage, and assist in our marketing efforts.